In August, adidas Originals came together with Girls Are Awesome to create a space for eleven young creators. The purpose was to promote the latest in Adidas footwear but also enable young creators in music, fashion and visual art to showcase original and self-made projects that tie into the theme.
What is the theme you ask? Creators were invited to 'mess with the past, and in doing so, create something for the future'.
On the 8th of August, an apartment complex in Berlin, Germany was transformed into the Future Studio for the exhibition. In the previous weeks, this very place was used as a music and design studio as well as an open space gallery for the creatives. Four in music and four in visual art and three in fashion. Providing the space, materials and any other necessities, adidas Originals x Girls Are Awesome focused on delivering an efficient and safe space for them.
The arts group consisted of the artists Ju Schnee, Atusa Jafari, Silke Lapina and Maria Guojohnsen. Although the team worked together, the results were individual pieces. The theme involved was mixing analog techniques with film and even projections.
‘The future is the digital female’
https://fizzymag.com/articles/a-recap-on-adidas-s-future-studio-space-and-all-the-juicy-tidbits