THE FACE:
GUCCI X
PALACE
Social Media Assets
3D animation for The Face's announcement of Gucci's x Palace pop-up store opening in London.
3D: Maria Gudjohnsen.
Textures & VFX: Ingi Kristján Sigurmarson.
Additional Assets: Sarah Banks.
LN-CC x DOLCE & GABBANA
Editorial
To celebrate the launch of Dolce & Gabbana’s playful spring/summer 22 update of iconic 00s aesthetics for now, LN-CC enlists 3D artist María Guðjohnsen to create a digital utopia selfie-backdrop.
“There is a selfie trend that's been surfacing recently where old technology is used as a prop while the real photo is taken with a modern device. that felt like a perfect representation of this mix of new and old, and a great starting point for the project.
I always try to introduce fun twists to my work. easter eggs, things not being used in the right ways and playful situations. I knew that Dolce and Gabbana's colorful energy would be a great fit. I really loved the outcome of this, it really makes me want to jump through the screen and live in that D&G-Y2K old-tech, new tech dreamworld.” – María Guðjohnsen
Playing with time, memories and imaginations, Maria transports Dolce & Gabbana spring/summer 22 inside a suspended selfie shoot. Strike a pose, whatever the moment.
Music: James Goatman, @itsgoatman
ORIGO:
TÆKNI
FOSS
Conference Booth
In collaboration with Origo, I was trusted to design a visual installation of a technichal waterfall. The installation featured an interactive element where you could change to mood. The installation allowed the spectator to enter the technichal waterfall, meditate for a bit and leave with a new idea.
Sound design by Arnar Sigurðarson
https://www.visir.is/g/20242524624d/syndarveruleikakappakstur-og-taeknilegt-slim
The One Show
Identity Design
Identity design for The One Club’s The One Show. The event was held in New York in 2022.
Identity Design: Arnar&Arnar
3D Design, Render, Look-Dev: Maria Gudjohnsen
Animation: Sigurdur Ýmir
2D Animation: Ingi Kristján Sigurmarson
Digital Resurrection
Solo Exhibition
My solo exhibition, Digital Resurrection, at Þula Gallery in Reykjavík in 2023 marked a deeply personal exploration of the digital self and the afterlife within the online realm. Through a series of 3D animated artworks, the exhibition delved into the fusion of memories, identity, and technology, inviting visitors to consider the legacy we leave behind in a world where data endures beyond our physical lives. The exhibition received a remarkable response, drawing a significant number of visitors and attracting widespread media coverage.
Digital Resurrection examines the digital self’s potential to exist beyond the physical world, with each artwork offering a perspective on how data and memory intertwine in the digital realm. Through 3D animations, the exhibition delves into ideas of legacy, data permanence, and the surreal beauty of a digital afterlife. By exploring questions of memory, nostalgia, and the shifting boundaries between reality and the digital sphere, Digital Resurrection opens a space for reflection on the power and responsibility of our digital footprints. This immersive series confronts audiences with questions about data ownership, immortality, and the impact of our virtual presence long after we are gone.
https://www.ruv.is/frettir/menning-og-daegurmal/2023-10-27-eftir-eitt-stort-verkefni-fer-boltinn-ad-rulla-394956
https://www.visir.is/g/20242534600d
https://www.visir.is/k/1865b47e-1086-47b5-9dff-3eca7c11c6de-1708605335258#Echobox=1708672369
https://www.visir.is/g/20242535682d/thrifst-vel-i-brjaladri-vinnumenningu-i-new-york
Wild West
Stage Visuals
Stage Visuals for Bashar Murad's entry in the Icelandic Eurovision pre-selection 2024.
Collaboration with Ingi Kristján
DIGITAL LEGACY
Short Film
The film follows Maria, who passes at a young age, and goes through the process of being virtually resurrected into an avatar. Maria faces the question: what's the price for being a continuous legacy?
- Northern lights film festival, 2023 - Official selection.
- NYC Fashion film festival, 2023 - Official selection.
- New York Cinematography Awards 2023 - Official selection.
- Cine Paris Film festival, 2023 - Best animation.
- Berlin Indie Film festival, 2023 - Best Animation.
https://www.imdb.com/title/tt28138457/